OBSERVATION                                    It all starts with an observation; when you first become aware of an opportunity, a problem, a need or an interesting thought.  It’s the moment of inspiration that we try to capture, hold on to, and satisfy in the final result.  So we begin with a carefully structured discussion, to gain insight to the initial reasoning, understand the drivers of the project and its fundamental issues.  We develop a set of design criteria that show us what a successful outcome looks like.

Our Associative Consultative Model integrates the client’s experience with in-house expertise, and external expertise as required, to enrich the design process and ensure the final outcome meets your original intent.  This model is particularly suitable for smaller manufacturers and start-up businesses.  It allows teams to be built with expertise directly related to the project specifics.  The case study is an example of this process.

RESEARCH - IDEAS                   Research helps understand the product area as well as user, regulatory and market constraints. Ideas generated by a variety of methods provide the energy, innovation and creativity to your product.  The two stages are combined, because while we always want to be new, we need to keep things real.  The user and the client are always at the centre of these processes.  We consider intellectual property, manufacturing methods and scope of the tasks.
DEFINITION - PRODUCTION            In consultation with client and stakeholders, we move from broad possibilities to focussed probabilities.  We assess design concepts against original design criteria for their potential and develop the manufacturing technology package to move as quickly as practicable to production.  We use cost analysis, FEA and physical prototype testing to make decisions and minimise risk.  Stakeholder review precedes final handover to manufacture.
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